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Jeff Mitchell is director of Clean Slate Training and Employment, supporting people back to work. Before the election he asked candidates from five parties about their plans for welfare reform, and wasn’t impressed with their answers. The challenges he outlines are ones the new government must start grappling with. This was first published on Jeff’s blog

I only had two asks: invest in workless people and deconstruct the benefits trap. I must have been speaking Japanese. There was no response to my points from any of the 5 candidates who took part in the event.

Is this rocket science?

Last year, Clean Slate opened a centre to help job seekers from one of Bristol’s most disadvantaged wards. I figured – and this betrays even my prejudices, and I’ve worked with unemployed people for the past 18 years – that we’d have to drag people in kicking and screaming. But even while we were still measuring up, with just the shop front in place advertising that we would be “Working With You Towards Employment”, people starting coming in looking for help finding work.

Once up and running, Sue, a woman who’d spent the previous 20 years raising a family told me she’d been on a Job Centre Plus programme for 13 weeks and still didn’t have a CV. She hadn’t even known what she wanted to do but once she’d sat down with a Clean Slate worker, she said, and talked about the skills she’d used in bringing up her children, she realised she’d make an excellent carer. Sue felt she’d done her time with kids but set about, there and then, looking for work caring for older people. Once she knew what she wanted to do, the CV followed quickly and it took only two sessions with our staff to leave with one fully completed.

By contrast, I’ve heard that the Department of Work and Pensions desribe unemployed people as “stock”. It’s easier to dehumanise people and treat them as a single entity when it comes to policy. But in Clean Slate’s experience, it’s the opposite that works on the ground.

Numerous job seekers have come to us complaining they’re sick of being assumed to be benefits cheats. They don’t blame the press, they don’t expect any better. But they do resent the fact that that’s how they’re made to feel by Job Centre staff. They feel demeaned, depressed and unworthy of any opportunities to get themselves off the breadline.

Clean Slate is not interested in being yet another sausage machine, churning people through a one size fits all system. Nor are we interested in skimming the cream, helping those needing least help, so we can grab the juiciest financial kick backs from Job Centre Plus. We believe the best hope for overcoming unemployment and worklessness starts and ends with each individual, so we start there. It’s far more rewarding when people like Sue, who have been deactivated by the unemployment system, get switched back on.

So, is it rocket science? Absolutely not. How we make this vital work pay is a harder question. Especially when those who are clamouring for our votes cannot comprehend how a personalised service can be delivered to a mass of 3 million people.